Howard Kunreuther

Howard Kunreuther is a prominent American scholar known for his work on risk management and decision-making, particularly in relation to natural disasters and insurance. He explores how individuals and organizations respond to risks and uncertainties, emphasizing the importance of preparing for events like floods or earthquakes. Kunreuther has contributed significantly to understanding behavioral economics and how psychological factors influence people’s choices in risk situations. His research aims to improve strategies for disaster preparedness and insurance policies, helping communities become more resilient in the face of unpredictable events.