Howard Giles

Howard Giles is a communication scholar best known for developing the Communication Accommodation Theory. This theory explains how people adjust their speech, style, or mannerisms to connect more effectively with others during interactions. These adjustments can include speaking more or less formally, changing accents, or adopting different speaking styles to be understood or to show similarity. Giles' work helps us understand social dynamics and how language choices influence relationships, identity, and social acceptance. His research sheds light on why people adapt their communication in various situations to foster understanding or demonstrate social belonging.