"How to Measure Anything"

"How to Measure Anything" is about finding ways to quantify things that often seem immeasurable, like risk, performance, or progress. The idea is to identify data that can improve decision-making, even if it seems difficult or uncertain. By using effective measurement methods, you reduce guesswork and make better choices. Essentially, it encourages asking precise questions and gathering relevant information, no matter how small, to turn intangible concepts into concrete data. This approach helps organizations and individuals make more informed, confident decisions based on real evidence rather than assumptions.