"How to Make It in the New Music Business" (Aronoff)

"How to Make It in the New Music Business" by David Aronoff offers practical guidance for artists and industry newcomers navigating today's evolving music scene. It emphasizes the importance of building a strong digital presence, understanding rights and streaming, and leveraging social media for promotion. Aronoff highlights the shift from traditional record deals to self-managed careers, encouraging artists to develop their brand, network effectively, and adapt to technological changes. The book provides insights into monetization strategies and industry trends, equipping readers with a realistic, strategic approach to achieving success in a competitive and rapidly changing musical landscape.