How Great Leaders Inspire Action (Simon Sinek)

Simon Sinek’s "How Great Leaders Inspire Action" emphasizes that effective leaders and organizations start with the "Why" — their core purpose or belief. By clearly communicating this purpose, they inspire trust and loyalty, motivating others to act not just on what they do, but on why they do it. The "Golden Circle" model illustrates that successful leaders operate from the inside out: beginning with "Why," then "How," and finally "What." When leaders focus on their underlying purpose, they create genuine connections, drive innovation, and foster lasting success.