Hotel Revenue Management

Hotel revenue management is the strategic process of selling the right room to the right customer at the right time and price to maximize revenue. It involves analyzing demand patterns, market trends, and customer behavior to optimize room rates and availability. By adjusting prices dynamically, hotels can attract bookings during low-demand periods and maximize profits during high-demand times. This approach helps hotels efficiently allocate rooms, improve occupancy rates, and increase overall profitability while providing value to guests.