Hotel Franchising

Hotel franchising is a business arrangement where a hotel brand (the franchisor) licenses its name, standards, and systems to an independent hotel owner (the franchisee). The franchisee operates the hotel under the established brand, benefiting from recognized branding, marketing support, and operational guidelines. In return, the franchisee pays fees and royalties to the franchisor. This model allows the brand to expand quickly with local ownership, providing customers with consistent quality and service across locations while enabling the franchisee to leverage an established brand to attract guests.