hotel benchmarking

Hotel benchmarking is the process of comparing a hotel’s performance against similar establishments, often focusing on key metrics like occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR). This analysis helps hotel managers identify strengths and weaknesses, set performance goals, and understand market trends. By evaluating themselves against competitors and industry standards, hotels can make informed decisions to improve operations, enhance guest satisfaction, and ultimately boost profitability. This practice is essential for staying competitive in the hospitality industry.