hospitality research

Hospitality research involves studying the hospitality industry—such as hotels, restaurants, and travel services—to understand trends, customer preferences, and operational effectiveness. It uses methods like surveys, data analysis, and case studies to provide insights that help businesses improve guest experiences, increase efficiency, and stay competitive. This research can cover areas like service quality, pricing strategies, marketing, and sustainability practices, ultimately guiding industry stakeholders to make informed decisions and foster growth within the hospitality sector.