horizontal market

A horizontal market refers to a type of industry where a company offers products or services that are useful across many different sectors or industries. Instead of focusing on a specific niche, these businesses provide solutions like software, equipment, or services that can be applied by a wide range of organizations, regardless of their specific field. For example, a company selling office software or printing services operates in a horizontal market because their offerings are relevant to businesses in healthcare, education, finance, and other industries. This broad applicability characterizes a horizontal market.