horizontal campaigning

Horizontal campaigning refers to efforts by a political candidate or organization to promote their message across multiple areas or sectors simultaneously, rather than targeting a specific group or issue. It involves reaching out to diverse demographics, communities, or interest groups to build broad support. The goal is to create a wide-reaching influence that crosses boundaries of age, race, location, or background, fostering a unified appeal. Essentially, it’s a strategy to maximize exposure and support by engaging various segments of the population with a consistent message across different platforms and channels.