horizontal alliances

Horizontal alliances are collaborations between companies operating at the same level in the same industry, such as two smartphone manufacturers teaming up. These partnerships allow them to share resources, technology, or distribution channels to improve competitiveness, reduce costs, or expand market reach. Unlike mergers, they don’t combine into one company but work together for mutual benefit while remaining independent. This strategy helps companies stay innovative, adapt to changing market conditions, and better serve their customers without the complexities of full integration.