"Hooked: How to Build Habit-Forming Products"

"Hooked: How to Build Habit-Forming Products" by Nir Eyal explores how businesses design products that seamlessly become part of users’ routines. It introduces a four-step cycle—Trigger, Action, Variable Reward, and Investment—that encourages repeated engagement. By understanding and applying these principles, companies create products that hook users, fostering lasting habits without relying on disruptive advertising. The book emphasizes ethical design, ensuring products benefit users while fostering loyalty. Overall, it offers practical insights into creating compelling experiences that naturally draw people back, turning everyday tools into essential parts of their lives.