Hook in storytelling

A hook in storytelling is a compelling element—such as a question, an intriguing scene, or a surprising statement—that captures the audience’s attention from the beginning. Its purpose is to create curiosity or emotional investment, encouraging the audience to continue engaging with the story. Think of it as the opening bait that draws listeners or readers in, setting the tone and encouraging them to want to learn more. A good hook is brief but impactful, effectively establishing interest and prompting further engagement with the narrative.