Honest signaling

Honest signaling is a concept from biology and communication theory where individuals send truthful signals about themselves to others, typically to attract mates or establish social bonds. These signals are reliable because they are costly to produce or maintain, ensuring that only those with genuine qualities can afford them. For example, a peacock’s elaborate feathers indicate good health and genetic fitness, as growing and displaying such plumage requires significant energy. This honesty helps others make accurate assessments, reducing deception and promoting trust in the communication.