Homophily

Homophily is the tendency for people to connect and associate with others who are similar to them in certain ways, such as beliefs, backgrounds, or interests. This natural tendency influences social networks, shaping friendships, communities, and information flow. For example, individuals often form friendships with those who share their hobbies, values, or cultural background. Homophily can foster trust and understanding within groups, but it can also lead to echo chambers or social divisions, where people are mostly exposed to similar perspectives and experiences.