Hollister

Hollister is a retail clothing brand that primarily targets a young, casual audience, often associated with surf and beach culture. Founded in 2000 as a subsidiary of Abercrombie & Fitch, Hollister aims to create a laid-back, Californian lifestyle vibe, reflected in its store designs and marketing. The brand is known for its logo featuring a seagull and offers a range of apparel, including jeans, T-shirts, and swimwear. Over the years, Hollister has adjusted its marketing strategies to reach a broader audience while striving to maintain its youthful image and casual aesthetic.