
Hofstede, Geert
Hofstede, Geert, is a renowned Dutch social psychologist who studied how cultures differ around the world. He developed a framework identifying key dimensions that describe cultural values, such as individualism vs. collectivism, power distance, and uncertainty avoidance. These dimensions help explain how societies behave, make decisions, and interact. Hofstedeās work is widely used by businesses and organizations to improve cross-cultural communication and understanding, especially in international contexts. His research highlights that cultural differences influence workplace practices, management styles, and social norms, emphasizing the importance of respecting and adapting to diverse cultural perspectives.