Hirotaka Takeuchi

Hirotaka Takeuchi is a renowned Japanese academic and business consultant known for his work in the areas of management, innovation, and competitive strategy. He gained recognition for co-authoring the influential 1986 Harvard Business Review article "The New New Product Development Game," which introduced the concept of "cross-functional teams" in product development. This approach emphasizes collaboration among different departments to enhance efficiency and creativity in bringing new products to market. Takeuchi's ideas have significantly shaped modern management practices, especially in industries focused on innovation and rapid development.