Hinterland Mapping

Hinterland mapping is a method used to identify and analyze the geographic area surrounding a central point, such as a city or business, to understand where its resources, customers, or influence originate. It involves studying transportation routes, population density, and accessibility to determine how far people or goods typically travel for services or goods. This helps organizations optimize their location strategies, improve service delivery, and make informed decisions about expansion or resource allocation. Essentially, hinterland mapping provides a detailed picture of the area surrounding a center, highlighting the connection between it and its surrounding environment.