High tech/high touch

High tech/high touch refers to a balanced approach that combines advanced technology with personalized human interaction. It means using innovative tools and systems to improve efficiency and convenience, while also maintaining meaningful, empathetic engagement with customers or clients. This approach ensures that technology enhances the experience without replacing the human connection, fostering trust and satisfaction. For example, a bank might offer fast online services (high tech) alongside personalized financial advice from staff (high touch). Ultimately, it’s about leveraging technology thoughtfully while preserving the importance of human relationships.