Hick’s Law

Hick’s Law states that the more choices or options a person has, the longer it takes them to make a decision. In simpler terms, when you're presented with many options, it naturally takes more time to select one because your brain needs to process each alternative. This principle is used in design and usability to help create interfaces that are easier to navigate by limiting choices, making decision-making faster and more efficient. Essentially, reducing options can help people make decisions more quickly and with less effort.