heuristics evaluation

Heuristic evaluation is a method used to improve a website or app by having experts review it based on established usability principles, or "heuristics." These experts identify issues that may cause confusion or difficulty for users, such as unclear navigation or unresponsive controls. The goal is to find and fix problems early, making the experience more intuitive and efficient. This process is quick and cost-effective, helping developers create more user-friendly digital products by focusing on common usability best practices.