heuristic theory

Heuristic theory refers to the idea that people often use mental shortcuts or simpler rules, called heuristics, to make decisions and solve problems efficiently. Instead of analyzing every detail, our minds rely on these quick guidelines to arrive at reasonably good solutions in a timely manner. While heuristics can speed up decision-making, they may also lead to biases or errors if the shortcuts oversimplify complex situations. This approach helps explain how humans navigate complex environments with limited information and cognitive resources.