Herzogenaurach (headquarters)

Herzogenaurach is a small town in Germany, known as the headquarters for major sports brands Adidas and Puma. Located in Bavaria, it has a rich history connected to the footwear industry, with both companies originally founded there by the Dassler brothers. The town's economy revolves around these global corporations, influencing its culture and global reputation. Herzogenaurach combines traditional Bavarian charm with modern corporate significance, making it an important center for sportswear design, innovation, and manufacturing.