Hertzberg Report

The Hertzberg Report refers to research by psychologist Frederick Herzberg that explains what motivates employees. It distinguishes between "hygiene factors"—such as salary, working conditions, and job security—that prevent dissatisfaction but don't necessarily increase motivation—and "motivators" like achievement, recognition, and meaningful work, which truly drive job satisfaction and engagement. Understanding this helps organizations create environments that not only avoid employee dissatisfaction but also foster motivation and growth, leading to better performance and morale.