Herrnstein's Law

Herrnstein’s Law, also known as the Matching Law, explains how individuals allocate their behavior based on available rewards. It states that the proportion of responses an individual makes toward a particular option matches the proportion of reinforcement (rewards) they receive from that option. In simple terms, people tend to favor choices that offer more frequent or larger rewards, distributing their efforts proportionally to the benefits they expect. This principle helps understand decision-making processes in both humans and animals, especially in situations involving multiple options or behaviors with different reward rates.