Hermann Simon (Pricing Expert)

Hermann Simon is a renowned pricing expert and business strategist known for his work on pricing strategies and value-based pricing. He has significantly influenced how companies understand and implement pricing to maximize profitability. Simon emphasizes that effective pricing should reflect the perceived value of a product or service to customers rather than merely covering costs. He is the founder of Simon-Kucher & Partners, a global consulting firm specializing in marketing, strategy, and pricing. His insights help businesses better align their pricing with customer needs and market conditions for improved financial performance.