Herbert Gans (sociologist)

Herbert Gans is an influential American sociologist known for his work on urban studies and media. He introduced concepts such as "ideal" and "real" communities and examined how media shapes cultural perceptions. Gans highlighted the diversity of social groups within cities, emphasizing that urban life is complex and multifaceted. He also contributed to the understanding of how social class influences people's experiences and perspectives. His research has had a significant impact on fields like sociology, communication, and urban planning, helping to illuminate the intricate relationships between society, media, and community.