Herb Sorensen (Scientific Researcher)

Herb Sorensen is a notable scientific researcher known for his work in shopper behavior and retail environments. He studies how consumers make decisions while shopping, focusing on patterns and influences that affect buyer choices. Sorensen is particularly recognized for developing innovative technology, like the “Retail Gravity” concept, which analyzes foot traffic in stores. His research helps retailers understand customer habits and improve store designs, ultimately leading to enhanced shopping experiences and increased sales. His insights bridge the gap between marketing and psychological principles in the context of retail settings.