Helen Lansdowne Resor

Helen Lansdowne Resor was a pioneering American advertising executive, recognized as one of the first women in the industry to hold a leadership role. Born in 1886, she worked for J. Walter Thompson Company, where she created groundbreaking campaigns that appealed directly to women, understanding their values and emotions. Resor emphasized storytelling and strong emotional connections in advertising, transforming how brands communicated with consumers. Her innovative approach set new standards in advertising, making her a significant figure in the evolution of marketing techniques, particularly in reaching female audiences, and she paved the way for women in advertising.