Heinz Weihrich (Author of the SWOT analysis)

Heinz Weihrich was a respected management scholar known for developing the SWOT analysis, a strategic tool that helps organizations evaluate their Strengths, Weaknesses, Opportunities, and Threats. This framework guides businesses in identifying internal advantages and challenges, as well as external opportunities and risks, enabling informed decision-making. Weihrich’s contributions have made SWOT analysis a widely used method in strategic planning, helping companies navigate complex environments and develop effective strategies for growth and success.