Heinz Nordhoff

Heinz Nordhoff was a German engineer and executive best known for leading Volkswagen from 1965 to 1968. Under his guidance, he transformed Volkswagen into a global brand by improving its cars' quality and expanding its presence worldwide. Nordhoff's leadership helped Volkswagen become more competitive and establish a reputation for reliable, affordable vehicles during a period of significant growth in the automotive industry. His efforts laid the groundwork for Volkswagen's future success and international expansion.