Heidi Larson

Heidi Larson is a prominent researcher and expert on vaccine trust and public health communication. She studies how people's beliefs and feelings influence their willingness to get vaccinated, recognizing that social, cultural, and emotional factors play a significant role. Understanding these factors helps in designing better strategies to improve vaccine acceptance and protect communities from preventable diseases. Larson’s work highlights the importance of listening to communities, addressing concerns, and building trust to ensure successful vaccination programs worldwide.