Hefner Enterprises

Hefner Enterprises is a business associated with the late Hugh Hefner, the founder of Playboy magazine. It primarily manages his brand, intellectual property, and related ventures. The company oversees licensing agreements, merchandise, and media related to Hefner’s legacy and Playboy’s brand identity. Its role is to preserve and promote Hefner's influence in entertainment, lifestyle, and media while generating revenue through various licensing and partnership arrangements.