Heatmap Analysis

Heatmap analysis is a visual tool that shows the intensity or frequency of data points across a specific area or set of variables using colors. Think of it like a weather map that uses colors to represent temperature; similarly, heatmaps use different shades to indicate areas of high or low activity or significance. This helps identify patterns, trends, or hotspots quickly, making complex data easier to interpret. Commonly used in website analytics, marketing, and research, heatmaps enable data-driven decisions by providing clear visual insights into where attention, activity, or interest is concentrated.