Heat mapping

Heat mapping is a visual tool used to represent data values across a two-dimensional space using colors. Often applied in websites, marketing, or data analysis, it shows where users click most, which parts attract the most attention, or where activity is concentrated. Bright or warm colors (like red or orange) typically indicate higher activity or importance, while cooler colors (like blue or green) suggest less activity. This visual approach helps identify patterns, preferences, or problem areas quickly, enabling informed decisions to improve user experience, optimize layouts, or analyze behaviors effectively.