Heart Truth

The Heart Truth is a national awareness campaign aimed at educating women about heart disease, which is the leading cause of death among women. It emphasizes that heart disease can affect women differently than men and promotes lifestyle changes—such as healthy eating, regular exercise, and avoiding smoking—to reduce risk. The campaign often features the iconic red dress as a symbol of strength and awareness, encouraging women to take proactive steps in their heart health. Its goal is to increase understanding, motivate prevention, and ensure women recognize their personal risk.