HDE (Handelsverband Deutschland)

HDE, or Handelsverband Deutschland, is the German Retail Association representing the interests of retail businesses across Germany. It advocates for policies that support the retail sector, provides industry insights, and promotes best practices among its members. HDE works to ensure a favorable environment for retail companies to succeed, addressing issues like regulations, digital transformation, and consumer trends. Essentially, it acts as a voice for retailers, helping them navigate economic and legislative changes while fostering a strong, competitive retail industry in Germany.