HbbTV (Hybrid Broadcast Broadband TV)

HbbTV (Hybrid Broadcast Broadband TV) is a technology that combines traditional TV broadcasting with internet services. It allows viewers to access interactive features, such as on-demand videos, apps, and additional information, directly through their TV screens. Using a standard connection, like Wi-Fi or Ethernet, HbbTV enables seamless integration of broadcast content with online content, enriching the viewing experience. This means you can browse the web, participate in interactive services, or access multimedia content while watching TV, all from a single device and interface. It's a way to make traditional TV smarter and more interconnected.