Harvard Alcohol Project

The Harvard Alcohol Project was a public health initiative launched in the late 1980s to promote responsible drinking and reduce drunk driving. It aimed to shift social norms by encouraging people to use designated drivers, plan ahead, and avoid drinking excessively when driving was involved. The project used innovative messaging strategies, including media campaigns and social marketing, to influence behavior and create awareness about alcohol-related risks. Its goal was to foster safer social environments and decrease alcohol-related accidents and injuries on the road.