Harold Lasswell

Harold Lasswell was a communication theorist renowned for his work on understanding how messages influence society. He developed a framework called "Who says what, in which channel, to whom, with what effect," which helps analyze the process of communication and its impact. Lasswell’s approach emphasizes the importance of studying media, propaganda, and information flow to see how they shape public opinions and behavior. His theories are fundamental in fields like political science, communication, and media studies, providing a structured way to examine the power and effect of messages in society.