Harley Earl

Harley Earl was a pioneering American automotive designer who worked for General Motors from the 1920s to the 1950s. He is credited with shaping modern car styling, introducing innovative design elements like sleek, personalized aesthetics and the concept of customizing cars to appeal to consumers. Earl also helped establish the use of automotive concept cars and emphasizes design as a key factor in marketing success. His influence transformed the automobile industry, making cars not just functional machines but also symbols of style and personality.