hard money advocates

Hard money advocates are individuals or groups who support using private sector, asset-based financing—known as hard money loans—for real estate investments or other projects. These loans are provided by private lenders or investors and are secured by the value of the property or asset, rather than creditworthiness. Advocates favor hard money because it often offers faster approval and fewer qualification hurdles compared to traditional bank financing. They see it as a practical option for investors needing quick access to capital, especially in situations where traditional loans might be too slow, restrictive, or unavailable.