Harald Krüger

Harald Krüger is a German businessman known for his leadership in the automotive industry. He served as the CEO of BMW AG from 2015 to 2019, guiding the company through technological advances and industry shifts toward electric vehicles and digital mobility. With a background in mechanical engineering and business management, Krüger has played a key role in BMW’s strategic development, focusing on innovation, sustainability, and maintaining the brand's global competitiveness. His tenure reflects a modern approach to automotive manufacturing, emphasizing both tradition and future-oriented technology.