happy franchisee theory

The happy franchisee theory suggests that when franchisees feel satisfied, supported, and fairly treated by the franchisor, they are more motivated, engaged, and likely to perform well. This positive relationship encourages franchisees to invest more effort into their business, which benefits both parties. Happy franchisees tend to be more loyal, proactive, and committed, leading to better overall success and growth for the franchise system. Essentially, creating a positive, mutually beneficial partnership fosters success for everyone involved.