handicraft promotion

Handicraft promotion involves encouraging the creation and sale of handmade products, often produced by local artisans or small communities. This can include marketing initiatives, fairs, and training programs to raise awareness, preserve traditional crafts, and boost income for craftspeople. The goal is to connect artisans with broader markets, highlight cultural heritage, and ensure sustainable livelihoods. Effective promotion combines branding, storytelling, and digital platforms to reach more customers, fostering appreciation for unique, handcrafted items while supporting local economies and cultural diversity.