Handelsverband Deutschland (HDE)

Handelsverband Deutschland (HDE) is the German Retail Federation, representing the interests of retail businesses in Germany. It advocates for policies that support the retail sector, provides industry insights, and facilitates communication between retailers and policymakers. HDE also offers services such as market analysis, training, and networking opportunities to help retailers adapt to economic and technological changes. Its goal is to foster a competitive, sustainable retail environment that benefits consumers and businesses alike.