Hammer & Champy

Hammer & Champy are experts known for pioneering the concept of Business Process Reengineering (BPR) in the early 1990s. They emphasized that to significantly improve company performance, organizations should critically analyze and redesign their core processes—such as manufacturing, customer service, and administration—rather than just making small adjustments. Their approach encourages companies to rethink how work is done to achieve dramatic improvements in cost, quality, service, and speed. In essence, Hammer & Champy advocate for fundamental, radical changes to business processes to make organizations more efficient and competitive.