Hammer and Champy (Book)

"Hammer and Champy" refers to the influential book *Reengineering the Corporation* by Michael Hammer and James Champy. It introduces the concept of business process reengineering, which involves fundamentally redesigning how a company operates to improve performance dramatically. The authors advocate for analyzing and restructuring workflows, eliminating unnecessary steps, and leveraging technology to make processes more efficient and effective. This approach aims to boost productivity, reduce costs, and enhance customer satisfaction by doing things smarter, not just faster. The book has been widely influential in encouraging organizations to rethink traditional ways of working for better competitive advantage.